Low Budget Advertising
After the advent of online selling sites,
shopping has been made so easy that it can be done within the
comfort of the home. Online selling gave rise to online
advertising also known as Advertising, which is proving to be
the best way to reach a larger audience within a short time
using less money.
There are many options available on the Internet to get
started. Creating a website and then placing its link on
different websites is one of the ways. Pages can be submitted
to the search engines after applying search engine
optimization techniques. Websites offer various payment
methods. Some take money for simply placing an ad or link on
their website, some take money only if a visitors clicks on
the link or website and some take money only if the visitors
visits a link and have bought something or availed some
service. There are options available for the type of ad being
placed. There are pop-up ads, banner ads, wallpaper ads,
polite ads, video ads, etc. Businesses with really low budget
can send mails to targeted customers.
Radio stations offer a good price to advertise during the
non-peak time. Get in touch with the local station and try to
ask for a discount. The same applies to television; even they
have a minimal amount for advertising slots during the
non-prime hours, especially after midnight. Contact different
television station to compare pricing.
The age-old tradition of advertising in yellow pages
directories is always a success. All businesses from small to
big register themselves in the yellow pages and have sworn to
be benefited from it. People can look up for contact numbers,
addresses and services offered directly from the pages.
Newspaper is the next best thing. First analyze the audience
to be targeted by age group, sex, and location. Choose the
local newspaper and section where the ad should be placed
depending on the audiences to be targeted. The classifieds
department of the local newspapers have special offers, find
out in detail about the pricing structure for the size of the
advertisements, number of words, font size, etc.
Design the business cards with accuracy. Try to include all
the vital information about the business like the name of the
company, where it is located, services provided, working
hours, and contact information like landline number, cell
number and person to be contacted. Personalized business cards
are good way of reaching the genuine customers.
Other way to advertise is to give presentations on your
products. Brochures can be inserted in the business
presentation package. Other than things like history of the
company and annual turn-up, once again business cards can be
included in the package. Distribute newsletters with
information about the latest offers and discounts.
Informational letters of a page length and e-mails can be sent
too on a regular basis. All this can become lot easier by
getting in touch with companies who can provide the mailing
list of a particular locality and it comes for a very small
price. Again the yellow pages can be referred to get
information about such companies. After getting the
information get in touch with company to get a copy of the
latest mailing list. Different companies charge different
The word of mouth is also a good method of advertising. Try
growing the links in your network and join organizations which
deals with advertising like trade associations and chamber of
commerce. Active participation in events of these
organizations eventually helps reaching more number of people.